This post will go through 3 brand-new phenomena that have risen since the brand new millennium in the industry of commerce, showing simply how prominent an influence the digital age has had.
The first step towards advancement and change across the world of businesses and retail has distinctly been the introduction of online platforms: today extremely popular, some internet giants in this sector have actually been around for a while, but are in no way losing their success, as shown by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has possibly been one of the most influential players, letting users to both purchase and sell on it, and with innovative features such as online auctions, that might be entered from all around the globe. Especially presently, as folks grow to be much more aware of how this consumerist society develops a lot of waste for products we don’t use anymore, having the ability to sell second-hand products is an extremely good contribution from this sort of e-commerce on the subject of sustainability.
Perhaps the latest development of e-commerce, observed only in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying much more on individuals seeking and showcasing products to their audience, producing a somewhat more personal connection that a billboard or a consistent commercial might not have. With different systems of referrals or rewards, the future of ecommerce might be going hand in hand with that of this particular figure, and systems that facilitate this sort of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the chief executive of the bank that funds Hootsuite.
The sphere of commerce is, for obvious reasons, closely linked to that of marketing and advertising, and the introduction of brand new platforms has surely indicated the need for fully brand-new marketing tactics. As customers, we actually have absolutely observed a tremendous range of brand new e-commerce business models and strategies, and the primary brand-new footballers in this specific sector appear to be social networking platforms. As digital marketing becomes a basic part of advertising, figures like the founder of one of the largest funders of Instagram know the ever-changing times, and the platforms themselves actually have introduced brand-new functions that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other web platforms becoming progressively much more preferred than the standard ones, such as streaming movies instead of watching them on tv, a social media upload could replace tv commercials as the advertising layout of the future.